A Message From Bill Boyajian
Global economy is a familiar term in the contemporary vocabulary, and although it may have some faults, it still is important in promoting international development through peaceful interaction and trade between nations the world over.
In light of the recent and ongoing financial challenges that directly affect many countries, and indirectly impacts others, the global economy could also be the answer for some troubled local and regional economies. Indeed, in just the past week, we have seen major cash infusions by a number of central banks to assist certain beleaguered financial markets. That helps to not only boost those markets, but also to provide encouragement for their trading partners and the international markets.
The jewelry industry has been global for as long as anyone can remember, so these conditions are particularly important to those who earn their living in this profession. Some countries have occupied larger roles, especially on the consumption side. The U.S., for example, is the world's single-largest consumer of diamonds – more than 40 percent of annual sales, and the health of the U.S. economy is clearly vital to the health of the international gem and jewelry industry. India, China, Russia, and the Gulf region have assumed increasingly larger roles as their economies have prospered, and their growing consumer markets are buying more and more diamonds and jewelry. As major players in the global economy, these countries can provide important business and investment opportunities, and also influence other markets.
Not surprisingly, these countries are also part of the dominant trend toward consolidation in the gem and jewelry industry. As I explained to an audience in a recent speaking engagement, there is a fundamental change under way, and it cannot be avoided. To be successful, dealers are becoming manufacturers, manufacturers are becoming retailers, and business leaders and jewelry professionals at all levels are seeking additional ways to maintain their competitiveness, even as they cope with slimmer profit margins.
Whether you have been in the jewelry business for a few years or for decades, it is time to take a new look, almost as if you were entering this field for the first time, but with the benefit of your industry knowledge. Assessing your skills and strengths is important, as is studying the industry and your market, including how your products and other aspects of your business compare with your competitors. Thinking innovatively and adapting to changing market conditions are keys to your progress. Have you surveyed your customers lately? A little change, correctly applied, can make a big difference. Sameness will not succeed.
Naturally, I think of the World Jewelry Center in all of this, because our vision is to provide a global trading platform for the jewelry industry, and we are making steady progress. Companies that are part of the WJC will benefit from a wide variety of on-site business opportunities. With some 150 companies already signed on, representing every sector of the industry as well as 24 countries on five continents, there is no question that many industry leaders share this vision. Click here to see their names for yourself.
The WJC's Las Vegas location also offers many advantages. From the active support of Mayor Oscar B. Goodman, to the involvement of the entire city and county government staff, Las Vegas is a business-friendly city in every sense, and it has special benefits to help businesses. Of particular interest to WJC companies is our designated Foreign Trade Zone (FTZ). The duty-deferral aspect of the FTZ is cited by jewelry business leaders as one of their biggest reasons for joining the WJC. Add to that our home in the new Union Park master-planned community, the modern international airport and highway system, and 40 million visitors annually, and it is clear why Las Vegas is the perfect home for the world's newest jewelry marketplace.
If you are thinking globally and looking for a way to take your business to the next level, please contact me, and I will explain what the World Jewelry Center can do for you.
Bill Boyajian
Managing Director
(310) 691 9562
bboyajian@worldjewelrycenter.com
World Jewelry Center Company Profile: M. J. Christensen Diamond
Centers
Beyond the glitz and glamour of diamonds and fine jewelry, Cliff Miller, President & CEO of M.J. Christensen Diamond Centers in Las Vegas, understands what is important to maintaining the lifeblood of his business – his customers. "For a lot of people, their jewelry is among the most precious items they'll have in their lifetime, and we want to make sure everything is right," said Miller.
That philosophy has guided Miller through a highly successful career in the jewelry industry. After 25 years with the A.A. Friedman Company, based in Augusta, Georgia, Miller translated his experience and expertise into ownership of M.J. Christensen, which has been a Las Vegas jewelry landmark since it opened in 1939. "When I came here in 2000, we set about to reestablish the dominance of the (M.J. Christensen) brand in the valley," he said.
"We pride ourselves on being honest and reputable, and taking care of an individual's jewelry, even if it's not from us," said Miller, whose nickname is "the Ace of diamonds." "We're very careful not to violate the bond of trust we have with consumers in the valley. We're taking care of their treasures."
Customers at any of the four M. J. Christensen Diamond Centers locations can choose from a veritable who's who of renowned diamond, pearl, watch, and designer jewelry brands. Hearts On Fire, Tycoon, Kwiat, Mikimoto, Omega, Tag Heuer, Franck Muller, Aaron Basha, Damiani, John Hardy, and H. Stern, are some of the top brands the store features, including 32 designer jewelry lines. Miller refers to his customers as guests. "We work to create relationships with our guests when finding a home for a piece of jewelry. We have then created an opportunity to serve them at all levels."
M.J. Christensen Diamond Centers is a participating firm in the World Jewelry Center. Commenting on his decision to join, Miller said, "The WJC and Las Vegas will become the epicenter of our industry, and to have an opportunity to be part of the continued evolution of our industry is beyond my wildest imagination."
He added, "The WJC will sit as the icon and be the symbol of our move towards future generations."
"Cliff Miller and M. J. Christensen Diamond Centers bring a great deal to the World Jewelry Center in both leadership and the outstanding diamond and jewelry products they offer," said WJC Managing Director Bill Boyajian. "Our growing family of international jewelry firms will benefit greatly from Cliff's knowledge of diamonds and his experience in retail jewelry, and he will find important trading partners in the WJC."
The company has earned several industry awards. In both 2007 and 2008, M. J. Christensen Diamond Centers was recognized by Harper's Bazaar as a "Jewellery Leader for Excellence in Superior Merchandising and Outstanding Service." Also in 2007, the company received the Platinum Guild International's, Retail Award in the Gone Platinum Awards.
Miller also believes in giving back to the community, and M. J. Christensen Diamond Centers contributes to many local charitable organizations, with a primary focus on Opportunity Village and Child Focus.
For locations and further information, please visit the company's Web site at www.mjchristensen.com.

Photo: Cliff Miller, President and CEO of MJ Christensen Diamond Centers
Editor's Note: The World Jewelry Center will be located in the unique Union Park master-planned community in Las Vegas. We want to acquaint readers of World Jewelry Center Insights with some of the other organizations and firms that will be part of the Union Park community. In the August issue, we featured The Smith Center for the Performing Arts. In this issue, we continue with ACCESS Medical Development.
A privately held national real estate development firm, ACCESS Medical Development is headquartered in Raleigh, North Carolina. ACCESS is currently master-planning a medical office and hotel campus that, together with the Lou Ruvo Brain Institute, will anchor the medical/office district of Union Park.
About Access Medical Development
ACCESS Medical Development has considerable expertise developing medical office buildings and medical office parks. ACCESS is enlisted by numerous hospital systems to assist in the development of campus-wide master plans, acting as a consultant for both long- and short-term strategic planning. ACCESS works with medical practitioners on all phases of design/build development, from initial consultation and site selection through project completion. ACCESS also provides a full range of medical leasing, property management, and asset management services for new and existing facilities.
Location
Located on a 3.04-acre parcel just southeast of the Lou Ruvo Brain Institute.
Details
150,000 square-foot medical office facility.
400-room, 27-story boutique business-class hotel.
Planned hotel amenities include:
- Luxurious spa facility.
- Fine dining.
- Bars with a superb selection of beverages and spirits.
- Corporate meeting rooms.
- 900-car, five-story parking deck.

When the World Jewelry Center (WJC) trade tower opens in Las Vegas near the end of 2011, there will be a large number of Indian companies with offices throughout the building.
The recent signing of Dharmanandan Diamonds, Shefi Diamonds, and Vishal Diamonds to reserve space in the WJC further expands the growing number of WJC participating firms which are Indian, or have Indian ties.
Currently, the WJC has 26 Indian companies from around the world, which comprise some 15 percent of the 149 total participating firms. Seven of these companies are DTC sightholders or affiliated firms.
Yogesh K. Madhvani, Chairman and CEO of SimplexDiam, Inc., one of the earliest to reserve space in the WJC, reflected the views of many Indian firms who have signed on. "The World Jewelry Center offers a great opportunity for Indian companies to participate in a major new jewelry marketplace, and there are many unique benefits to it, including a designated Foreign Trade Zone," he said.
"The Foreign Trade Zone will be very important, since imported goods are a mainstay for most Indian companies," Madhvani added. "And the trade tower enables us to buy and sell in a convenient, one-stop location, while also doing business with our retail clients in an easily accessible destination market."
World Jewelry Center Global Manager of Sales and Marketing Jerry Buckley travels regularly to India, as well as to major international shows where Indian firms exhibit, and has made numerous presentations to Indian diamond, colored gemstone and jewelry companies. "As leaders in the international gem and jewelry industry, Indian companies clearly recognize the value of the World Jewelry Center to help them increase business in North and South America and the Pacific Rim countries."
"Since the outset of the World Jewelry Center project, the response from Indian companies has been very positive," said World Jewelry Center Managing Director Bill Boyajian. "With a worldwide entrepreneurial outlook and a great deal of experience in the jewelry industry, Indian firms grasped the WJC vision early on."
The complete list of WJC participating firms from India, or with Indian ties includes:
DTC Sightholders or Affiliated Companies
- C Mahendra, NY, LLC
- Dharmanandan Diamonds Pvt. Ltd.
- Gold Star Jewellery Pvt., Ltd.
- Kiran Exports
- Laxmi Diamond
- MaxMark, Inc.
- Shrenuj & Company Ltd.
Additional Companies
- Apollo Star
- Dhamani Jewels
- Diacentre, Inc.
- Diaco
- Dipti Publications
- Gems of India
- Manak Jewels
- Manek Gem Art International
- Pioneer Gems/Designs by Ashok Sancheti
- Prompt Gem Importers, Inc.
- Rajwarah Jewellers Pvt. Ltd.
- Shefi Diamonds Inc.
- Simplex Diam, Inc.
- Star Rays, NY Inc.
- Supergems Jewellery
- Suvarnaratnam
- Tara & Sons, Inc.
- Vimco Diamond Corp.
- Vishal Diamonds

Jewelers Mutual Insurance Honored for Employee Benefits Program
Jewelers Mutual Insurance Company, a World Jewelry Center participating firm, is one of the 2008 winners of The Principal® 10 Best Companies for Employee Financial Security. The award is given to growing companies that excel at contributing to their employees' financial futures and sense of financial security, particularly through employee benefits.
An independent panel of benefits experts selected Jewelers Mutual in large part for finding ways to maintain and expand benefits, rather than reduce them. Calling the company's commitment to its employees "remarkable," judges applauded all of the winners for expanding wellness and preventative care programs as well as continuing to share significantly in the cost of health insurance.
"What they're doing in many cases is simply not putting any more burden on the employee. That's no small feat given what's happened with costs," said 10 Best judge Nevin Adams, Editor-in-Chief of PLANSPONSOR Magazine and Plansponsor.com. "That's a big commitment."
"Jewelers Mutual is so honored to receive this award because we are very proud of the benefit package that we offer employees," said Connie Rank-Smith, vice president of Human Resources at Jewelers Mutual. "Our 401K match, which is at a stronger level than that of many organizations, combined with the profit sharing program, at a time when many companies have simply eliminated both, makes a big difference for our employees.
[Source: Jewelers Mutual Insurance]
Hearts On Fire Diamond Chandelier Featured at Emmy Awards
The just-concluded 2008 Primetime Emmy Awards marked the event's diamond anniversary, and organizers wanted to present something special to celebrate the occasion, so they called on the diamond experts at Hearts On Fire–a World Jewelry Center participating firm.
Having created a $6.5–million diamond-studded bra for Victoria's Secret's 2006 fashion show, Hearts On Fire, one of the world's premier branded-diamond companies, was a logical choice. This time, the company raised the bar another notch by creating a diamond chandelier valued at $10 million for the Primetime Emmys. Displayed in the Architectural Digest Greenroom at the event, the three-tiered "Hearts On Fire Diamond Chandelier" is platinum-plated and adorned with about 5,000 diamonds.
Hearts On Fire President Mark Israel said that following the Emmys, "We'll be hanging the chandelier somewhere for the Christmas season, if it's not sold before then."
[Source: USA Today]

Photo: Glenn Rothman, CEO and Founder of Hearts On Fire
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